Some websites are used to reinforce credibility, others are used to get business. A lot of smaller firms are looking to leverage their site and actually generate leads. The idea of lead generation from a website is offering good content for free and premium content in exchange for contact information, then capturing that information so you can act on it.
One of the optional features within AttyHub is the idea of "gated content." This presents a form to collect information when someone wants to download premium content. They need to give you a real email address or they won't get the content! We also incorporate other calls to action such as a "Request a Consultation" form that can also generate leads. Another nice feature is the ability to automatically put form information into our integrated eBlast newsletter system.
Gated content is an add-on. A simple "Request a Consultation" form is included.