Your Small Law Firm Website Needs To Be Mobile-Friendly
February 13, 2018
You Can Bet Your Leads Your Site Needs To Go Mobile
If your small law firm website isn’t mobile friendly, it might as well not exist. Seriously, if your website doesn't work well on a handheld, you're missing opportunities. How many? Well...
- More than half of all searches on Google come from a mobile device
- 91% of mobile users say that access to content is very important
- Google says 61% of users are unlikely to return to a mobile website they had trouble accessing and 40% visit a competitor’s website instead. (MicKinsey & Company, 2014)
- 57% of users say they won’t recommend a business with a poorly designed mobile website
- 79% of people surveyed use their smartphone for reading email - a higher percentage than those who used it for making calls (Email Monday, 2015)
- In April 2015, Google's Mobile Friendly initiative made whether your website was mobile friendly or not a major ranking signal
Is Your Small Law Firm Website Mobile-Friendly?
Open your firm's website on your handheld - or better yet, ask someone who is not familiar with it to do this - and then ask the following.
- How fast do the pages load? If there’s even a brief wait, chances are you're losing potential clients.
- Is the content contained within the frame of your window? Is it too tiny to read without expanding it?
- Do the images get cropped or are so large you need to move them around to find the content? Do the videos display properly?
- Can you navigate easily around the website without pinching and resizing?
- Is the Menu easily found?
If any of these are an issue then…
Make Your Small Law Firm Website Design Responsive
Simply put, a responsive website is one that displays your content in both a visually-appealing and clear way - no matter whether you open it on your desktop, tablet or mobile.
Some primary ways to make your firm's website responsive are:
- Responsive Grid. This allows your content to reflow with the size and orientation of the device or browser window. A popular one is Bootstrap, developed by Twitter.
- Fluid Images and Elastic Videos. By coding your images to display in relative units (instead of absolute pixel sizes), these will size accordingly - and load faster. Videos, likewise, can also be made responsive, but make sure the aspect ratio remains intact. Here's a good tutorial on how to make your videos elastic or fluid.
- Media Queries. First introduced in CSS3, these will change the display of your content dependent on certain conditions, such as screen width. There are numerous media queries. Which one is right for you? Check out this overview.
- Sticky Dropdown Menus. As shown below, a sticky dropdown menu is a great space-saver that will always be accessible at the top of your screen and will expand vertically to allow easy navigation of your website.
Creating a New Website?
Lucky You! You can make your firm's website mobile-friendly right from the start. Just remember to start small, then grow. The idea here is that it is easier to expand your content into a larger space than to figure out ways of making it smaller.
- A mobile-friendly website for your small law firm is client-friendly
- Design-responsive means meeting your clients on their devices
- Your clients are not going mobile; they went mobile years ago
Have additional questions? Contact us. No pressure - we’re happy to help!
-Todd & the AttyHub Team